Your role
The Digital Communications & Activation team of UBS Switzerland is constantly looking for new talents. This role is part of the Marketing & Digital Sales Center of Excellence, which is responsible for all marketing & digital sales activities for UBS Switzerland. The Digital Communications & Activation team is responsible for all Content Marketing, organic Social Media and digital search activities for UBS Switzerland.
We're looking for an SEO / GEO Specialist to:
• Take partial responsibility for search engine orchestration to expand our digital authority of UBS.com/ch
• Strategic and systematic on-site optimization of existing and new landing pages and user journeys with strong focus on content recommendations & user experience across various target audiences, products & services
• Responsibility for research in LLMs and search engines including discovery and expansion of keyword opportunities, clustering, identification of content gaps and ongoing competitor analysis
• Derivation of actionable insights & advice from analytics data and user behavior to drive SEO in content creation, content marketing, social media and other digital channels/measures
• Advice for improving website's technical performance and crawlability (technical SEO)
• Regularly execute A/B-tests, collect and analyze data and results, identify trends and insights to increase the organic visibility, high-quality traffic and conversions
• Development & implementation of off-site optimization strategy to further expand our domain authority
• Provide state-of-the-art reporting and monitoring on data driven decision making to drive traffic and lead performance
• Ease to collaborate with internal stakeholders, performance marketing teams and external providers on the importance of SEO, user experience and mobile-first approach
Your team
You'll be working in the SEO/ GEO & On-site Steering Team in our Zurich Europaallee office. We deal with all SEO-related activities for UBS Switzerland like search engine optimization, behavioral analytics, UX & technical SEO advisory.
Your expertise
• Master's degree in marketing and communication sciences or advanced studies in digital marketing, analytics or user experience
• 7+ years professional experience on SEO, digital marketing, ideally in a global e-commerce company or in a specialized digital marketing agency
• excellent knowledge of organic ranking factors, search engine algorithms, user behavior and content marketing
• strong focus on web analytics for data driven decisions to enhance our digital authority (vibe coding + phyton is a plus)
• proven in-depth experience with SEO- and analytics tools: Adobe Analytics, Sistrix, SEMRush, Searchmetrics, Decibel, ScreamingFrog, Google Ads, GSC, etc.
• working knowledge in HTML, CSS and JavaScript
• proficient in German (mother tongue) and English
• knowledge in agile working
About us
UBS is a leading and truly global wealth manager and the leading universal bank in Switzerland. We also provide diversified asset management solutions and focused investment banking capabilities. Headquartered in Zurich, Switzerland, UBS is present in more than 50 markets around the globe.
We know that great work is never done alone. That's why we place collaboration at the heart of everything we do. Because together, we're more than ourselves. Want to find out more? Visit ubs.com/careers.
Join us
At UBS, we know that it's our people, with their diverse skills, experiences and backgrounds, who drive our ongoing success. We're dedicated to our craft and passionate about putting our people first, with new challenges, a supportive team, opportunities to grow and flexible working options when possible. Our inclusive culture brings out the best in our employees, wherever they are on their career journey. And we use artificial intelligence (AI) to work smarter and more efficiently. We also recognize that great work is never done alone. That's why collaboration is at the heart of everything we do. Because together, we're more than ourselves.
We're committed to disability inclusion and if you need reasonable accommodation/adjustments throughout our recruitment process, you can always contact us.
