The opportunity
Hitachi Energy is a global technology leader that is advancing a sustainable energy future for all. We are currently looking for a Regional Marketing Manager for Europe. They will be responsible for driving growth in the region through marketing activities. They will support, plan and implement strategic marketing and customer engagement initiatives, designing marketing programs that meet the regional business objectives as well as aligning with global Hitachi Energy strategy. This position requires close collaboration and alignment with business units and local sales organizations to execute marketing activities that drive sales and increase market share. The Regional Marketing Manager reports directly to the Regional Market Development Manager, and functionally to Corporate Marketing.
Your responsibilities
- Be a strategic bridge between country sales organizations, communications and government relations, and marketing teams to align on strategic priorities and objectives
- Map and understand local customers' decision journeys to develop promotional plans to improve customer engagement, lead generation and company positioning.
- Support definition and implementation of regional strategy by:
- Analyzing markets by leveraging company's business intelligence platforms and other relevant sources to identify business opportunities, determine customer requirements, and inform growth segment strategies.
- Monitoring and analyzing competitors' activities
- Working in coordination with regional sales operations, global marketing and sales and relevant functions to provide data-driven insights for strategic planning
- Developing and maintaining databases and dashboards to track key market metrics and performance indicators
- Communicating findings and recommendations through clear and concise presentations, charts, and graphs
- Localize global value propositions and segment marketing strategies for relevant market segments to meet regional customer needs
- Plan and develop strategic marketing programs to generate qualified leads and grow sales in line with regional growth strategies (Account-Based Marketing, marketing automation lead nurturing campaigns, , marketing content development (blogs, white papers, advertising, etc.), and other high-impact promotional programs. Deliver on regional marketing plan in conjunction with the global marketing team and regional sales leaders with a focus on business profitable growth
- Be the regional point of contact for global marketing campaigns and platforms (Eloqua, digital applications, etc.), working closely with digital communications.
- Work closely with the events team to align messaging, objectives and KPIs for strategic events (tradeshows, conferences, customer events) in the region, collaborating with cross-functional/cross-business teams
- Drive metrics-based reporting across the region to show marketing ROI for money spent
- Analyze the performance of marketing campaigns to support YOY improvement of spend, real-time campaign adjustment, and detailed insights on customer/prospect interest
- Be accountable for annually set KPIs to measure performance and link activities to pipeline
- Design and lead together with regional businesses regional customer journeys that ensure the right people are targeted, at the right time, with the right messages
Your background
- B.A./B.S. degree and a minimum of 5+ years' experience in strategic marketing, product marketing, business development in a B2B environment (technical, industrial or energy/power segment preferred)
- Strong analytical skills with the ability to interpret complex data and draw actionable insights.
- Proficiency in data analysis tools and software (e.g., Excel, Power BI, Python).
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams
- Experience with the direct project management - end-to-end from planning to delivery - of marketing campaigns, and demand generation initiatives
- Experience in marketing metrics, ROIs and reporting
- Basic understanding of lead generation and marketing automation (preferably with Eloqua) and SFDC
- Fluent command of English, both written and spoken, other languages an advantage
- Willingness to travel on business assignments
- Flexible with demonstrated experience in leading and managing change communications
- Strong project management, prioritization, and organizational skills with top-notch attention to detail and the ability to move projects forward independently in a fast-paced environment
- Strong relationship management skills with internal and external partners at all levels
- Passion for innovation and bringing fresh ideas to the table
More about us
- You will do enriching work, as part of a dynamic, passionate, and collaborative team which is committed to innovation and continuous improvement
- You will be stretched, encouraged, and supported to grow - we pride ourselves on providing strong learning and development opportunities
- We offer an environment that fosters collaboration, connection, and diversity of thought
- Our culture is one of a kind: Come as you are and bring your unique attributes, passion and drive to Hitachi Energy, contributing to making us 'the place to be' and to our purpose of advancing a sustainable energy future for all
- Flexible working, including hybrid/remote working opportunities
- A competitive compensation and benefits package
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